As the Internet becomes more social, people are now more after content like never before. People will log in on their social accounts to check their newsfeed. If you're a seasoned marketer then you already know that maintaining a blog is an essential marketing tool. Whether it’s your personal blog or putting up a blog for a client, a blog serves as a podium to send out a business owner's message to its target customers.
While it may seem that creating a blog should be simple, the challenge comes into play when you're trying to turn your blog into a marketing tool. When you intend to get leads and make a sell, it's important that you use your blog as one of the primary tools to send your content to target customers. People tend to get bored with the same blog posts and content that they'll be seeing from a website. The key here is to transform every blog post into a social-friendly content. A blog post isn't just an article nowadays, content comes in many forms.
Here are 4 ways to turn a blog post into a great content resource:
1.) Turn It Into a SlideShow
The great thing about sharing a slideshow using Slideshare is that people aren't bored reading a paragraph. When you want people to learn more about your product or service, creating a slideshow coupled with enticing visuals is an effective approach. But how do you transform a blog post into a slideshow? Take some key points from your post and make a bulleted list. This will help you outline the slides that you'd like to include in your slideshow. Keep in mind that you need to put a premium on visuals, this will complement the text that will accompany every slide. It also helps to put links that will lead people to your website or landing page.
2.) Turn It Into Audio
The number of people listening to podcasts has been increasing which shows that we don't only watch content but we want to hear it as well. Why is this so? People like to multitask, so if you want potential customers to pay attention while they're commuting or cooking, then turn a blog post into a recorded podcast so they can listen to it instantly. How do you do this? Make it simple by hiring a pro voice-over from Odesk or Fiverr to recite your blog post and include a call-to-action to engage people.
3.) Turn It Into a Video
Are writing a blog post about creating a Facebook page for a small business? Why not try using YouTube to make a step-by-step guide on how to create one? YouTube is also a search engine since people would search for a how-to article on Google and the results would show some YouTube vids as well. The great thing about creating a blog post in video form is that you also optimize a number of links within the video.
4.) Turn It Into a Whitepaper
Some blog articles require a more professional and formal voice. These types of blog posts can be turned into a whitepaper especially if there's a case study being discussed. The great thing about turning a blog post into a whitepaper is that you can offer it as a free downloadable after you a potential customer completes a information form on your landing page. Keep in mind that you need to work with a designer if you want an enticing whitepaper in PDF form.