As a local business owner, do you want to reach billions of people around the world? Perhaps, you would say “yes!” but reality checked – world domination shouldn't be on your radar in the first place. Whether creating a social media campaign on Facebook or using old reliable search strategies, what fuels your business is the local community! Here are some figures:
- Approximately 3 billion search queries contain local terms every month. (Source: comScore)
- 70% of online searchers will use local search to find offline businesses. (Source: Kelsey Group)
- 30% of Google searches are for local information. (Source: HubSpot via Google)
With a plethora of consumer options to choose from, how can you muster support from your local community through Local Search Optimization? There are tons of strategies to get you started but it's a must to know the fundamentals, right? From on-page optimization to social media tactics, it's a matter of combining the right ingredients for a local search strategy to give your business that visibility boost.
Here are some tips to get you started:
1.) Remind Customers Where They Can Find you
It's a must to put your business name, address, and contact number, but aside from these, you might want to add your Facebook business page URL or Google Plus page. Placing a Like button and a Google +1 button on the Contact Us page also improves your visibility as well. If your business has a number of franchises or your client is an auto dealer, then it's important to tell customers that you can be found in multiple locations.
2.) Think Like a Publisher
You are a business but you have to talk like a real person to your followers on your social pages. Sharing relevant news in your area to your customers show that you care about what's happening in your city or state. Blogging about a certain issue that's relevant to your area wins you points in the SERPs thanks to Google Panda's penchant for fresh and quaity content. Be sure to add some depth to your entries, your opinion matters and can urge people to give their 2 cents as well.
3.) Create a Mobile Experience
Customers are always on the go, it's a fact that people are accessing go online using their mobile devices. First things first, apply responsive design to your mobile website so it can adapt to any mobile device. People will be searching for your contact details and reviews about your product or service, so it's a must to offer a seamless and friendly mobile experience to potential customers.
4.) Capitalize on Geo-Targeted Content
While you can curate relevant and quality content from the Web and share it on your social pages, it's better if you can write your own blog posts to share with your customers and target audience. Keep in mind that every blog post is a new indexed page for your site which you can target a geographic search phrase. It creates opportunities to capture leads and to be found on the search engine results by customers.Geo-targeted content coupled with decent blog topics enhances your visibility as well.
5.) Optimize On-Page SEO Elements
Utilize essential geo-targeted keywords for page headers, internal links, and of course, your URL! It's crucial that you incorporated geo-targeted keywords to these SEO elements which will pave the way for increased visibility on search results!