The age of social has paved the way of Internet-based consumerism. Businesses and organizations are utilizing social platforms in order to cover their target audience. For non-profit organizations, it's a challenge to turn a social media user into a donor. Sometimes non-profits have a difficult time to capture their target audience. It requires time and patience before you actually build a social media following and transform them into brand advocates.
Thought leadership is what sets a good non-profit organisation from the rest. Non-profits always have their eyes on potential donors and volunteers that can join their cause. This involves enhancing fundraising strategies and creating brand awareness.
It doesn't mean that if you emphasize on thought leadership through content marketing you simply want to increase your non-profit's funds. It's important to collaborate and engage with potential supporters even if they don't want to make donations.
Why? Thought leadership is all about increasing good PR for your non-profit.
Thought Leadership is More Than a Buzzword
While social media gave birth to the term “thought leadership” the concept has been around for centuries already. It's about influencing people through your insights and opinions that are relevant to them. The keyword here is to be relevant which is why if you are to become a thought leader in your industry, you need to know what you're talking about. Thought leadership is somewhat a part of your content marketing initiatives, it broadens your non-profit's reach. The essence of using social media is to deliver your message across relevant segments and thought leadership paves the way for good PR.
Engage Online to Drive Offline Engagement
The great thing about social media is that it enables non-profits to talk directly to potential supporters. If you're a founder of a non-profit, your Facebook page is your podium to convey your thoughts to your followers. Treat your Facebook page as a community per se, containing the interaction among followers and yourself shouldn't be limited online. You need to leverage digital to urge followers in making offline feedback. A scenario such as this is already happening during charity activities and call for donations events. As a thought leader, you need to connect more with volunteers offline so you can show that you walk your talk.
Can You be a Thought Leader?
Becoming a thought leader in the non-profit industry won't happen overnight. It takes time and patience to build something special with your followers and establish a community. Your efforts won't go in vain once you've made your mark as a thought leader, your target audience will learn more about your cause and potential donors will see value in terms of good PR. Remember to stay sincere and dedicated in terms of delivering your non-profit's cause and brand story.