The penguins and pandas have changed the way how search engine marketing works. It's already a norm that Google rolls out a new algorithm update that's named after an animal. The thing is, every animal-named algorithm isn't about to become anyone's pet. Google is very clear and straightforward in terms of what is acceptable and what approach would be penalized in their guidelines. Google's menagerie of algorithm updates include: Panda, Penguin, Pigeon, and Hummingbird.
Welcome to the jungle! So how can you come up with a solution to every algorithm update? It all starts by determining the cause for Google to give you a penalty. For marketers, it's always a challenge and an opportunity when Google releases an algorithm update. It's a challenge because you need to talk to SEO experts on what strategies should be applied. It's an opportunity because once your websites are algorithm-friendly and are good to go but your competitors aren't! It seems marketers and small business owners have a love-hate relationship with Google because of these algorithm updates.
Here how to jumpstart your strategies to fix Google's algorithm updates:
Diagnose the Algorithm Change
Google's Matt Cutts is always around whenever a new algorithm update just rolled out. Aside from checking out Google's blog, you can read some threads on popular search engine sites and forms so you can determine the nature of the algorithm update. A decrease in traffic or a manual action notice can be found in Moz’s Google Algorithm Change Timeline which can help you ascertain the algorithm change.
Identifying the Algorithm Update
Google rolled out the Panda algorithm update in order to increase the quality of content results showing in search engine results pages. It's also urges SEO agencies and specialists to create premium quality and original content on their pages. How do you sort out quality from mediocre content? It's easy to spot pages that were just made for SEO purposes. Most of these pages are stuffed with keywords and duplicate content that's completely irrelevant to a website.
Assessing the Situation
Unless your website's content carries quality and original content, you need to work on your content! The key here is to review every page's content and read it like you're an actual customer. If you feel that the content is bland isn't answering what you searched for, the why would your potential customers even bother to check your product out? Search engine robots are now advanced and can pinpoint which pages are usually ditched by visitors.
Google doesn't hate your website. It's what you want visitors to read that Google doesn't appreciate. Imagine if you have 5 pages that carry the same content, wouldn't you be pissed as well? Also, check the spelling and grammar of paragraphs, if you know how to convey your message smoothly then potential customers would understand your product or service more.
You need to start assessing the backend of your pages. Analyze the meta data, image alt text, and URL structures. You might want to review how your platform published your pages as well. Keep in mind that Google's quality guidelines will always come in handy to help you create a suitable strategy for every algorithm update.