Every business owner knows that a news release is a good lead generation tool. News releases help business owners get that added mileage to boost their online PR. As more customers tend to check a particular business or product online, PR articles are gems that can lead to an actual purchase. Whenever a customer writes a review, a link to the business' website helps enhance its SEO. Recently, Google announced that including links in new releases are now in violation to its Webmaster Guidelines. It will now penalize websites that are applying this approach. It means that any PR news release that has spammed keywords, keywords included as anchor text, and links not listed as “nofollow” will be penalized.
While Google is now rolling out these strict policies, it should be noted that it not giving everyone a difficult time in managing their SEO strategies. Business owners and local marketers all want to increase online awareness and enhance their lead generation efforts. This is what Google is doing in terms of urging everyone to create original, quality, and relevant content on the Web.
Here are 4 ways to stick with Google's new SEO rules:
1.) Apply the No Follow Rule
What is the “No Follow” rule? When writing and sharing a PR news release, it's expected that content curators and news organizations will be checking your content out and might use it on their site as well. The “nofollow” tag is added to the HTML code of the new releases in order for search engines not to visit your site yet in reaches content reviewers and curators to browse your website and take a look at your business, products or services.
Solution: Add “nofollow” tag <a href=”http://www.BrianAnderson.tv/” title=”BrianAnderson” rel=”nofollow”>Visit BrianAnderson</a>.
2.) Consider Including the “nofollow” Link
Most PR articles are in the form of blog posts and bookmarked articles which different content curators and organizations get content from for their own use. What does that mean? You risk your website of unintentional content duplication with similar and exact copy posted on other sites even including a link to your personal website.
Solution: As a content curator or a news organization, they should have an initiative to create “nofollow” links in news feature releases so that search engines won't label it as duplicate content.
3.) Avoid Standard Links
The general rule when creating a web copy is that you'll want to include one external link for every 100-word copy. It may still apply to web copies on your pages but won't be the same for news releases. You'll be penalized after Google notices that your PR news release has tons of links.
Solution: When creating PR news articles in form of blog articles or bookmarked content, it's best to include “nofollow” links so that search engines won't consider it as gaming the algorithm.
4.) Avoid Keyword Stuffing
It's an old SEO trick that aims to bombard every web page with saturated keyword use in every copy. A web page that can't get enough of the same words and phrases is a hotspot for search engines to penalize you. Here's an example of keyword stuffing: “Many fitness centers offer diet programs to help clients reduce weight. When clients avail of diet programs, including exercise and healthy nutrition, the diet programs offered have discounts as well. If you want a healthy lifestyle, consider a diet program.”
Solution: Put a premium on keyword use rather than keyword density. It's a must to create quality and relevant content that makes sense and entice potential customers.