Are non-profit organisations created just for the sake of fundraising? It's no different from small business owners trying to make a profit by selling a useful product or service to target customers. Like small businesses and global brands, non-profits are striving to convey their brand story to their target audience in order to justify their cause. Non-Profits are facing challenges like increasing PR and enticing supporters, but just like small businesses, non-profit organisations strive to generate revenue from potential donors so they can allocated the funds to their cause.
These challenges actually can be turned into opportunities by non-profit organisations. Just like how a small business owner creates inbound marketing strategies to increase profitability and entice prospects. For your non-profit, it's best to adhere to a set of best practices that can increase online PR, reach target audience, and improve fundraising initiatives. It's a matter of aligning your non-profit's goals and the value potential supporters can receive by joining your cause. Don't know where to start?
Here are 5 ways to start a non-profit using a small business owner approach:
1.) Justify your Non-Profit Mission
Any successful small business starts with a firm business plan in place. It's a no-brainer that non-profit organisations can adopt this approach in order to set things in place. It's essential to have for your non-profit to have a plan in order to track progress and steer you in the right direction. Establishing a mission and vision will show why you created your non-profit so you can present to stakeholders the value they'll get in return. The non-profit industry is a competitive arena where every organisation competes for every major sponsorship. Investors always want to know that a feasible strategy is in place.
2.) Organize your Books
Fundraising is serious business. A non-profit should establish a seamless process where it can show the value of being a donor and how the funds are being used for their cause. With this in mind, your non-profit should put a premium in meticulous bookkeeping in order to present results that your maximizing the funds you receive from donors. Some non-profits would place bookkeeping initiatives at the backseat in order to focus on more pertinent matters. This could result to an organized set of books that will hamper your non-profit's operations. Remember that most non-profits have strong and established books.
3.) Assemble a Good Team
A good non-profit organisation always knows how to assemble an effective team. Your non-profit should have a reliable people to accomplish things and attend to areas of improvement. Remember that a good team consists of team players that know how to complement each other's work while serving their primary function as well. For instance, having a legal expert aboard will enable you to assess documents, while having a marketing expert can cover digital strategies and PR. The idea here is to hire the right people for their function and value they give to your non-profit.
4.) Create a Digital Presence
A small business owner knows the value he or she can get by establishing a presence on social media. As a non-profit, your organisation should realize the value of creating a Facebook page and a Twitter account for you to reach your target audience. It also presents an opportunity for potential donors to learn more about your non-profit. It all starts by building a website and a mobile page which you should integrate to your social media assets. An integrated digital marketing plan should be implemented and treated as significant marketing tool.
5.) Plan Ahead
When you set goals for your non-profit it means that you're planning for success. It's a good practice to evaluate your operations and assess your current strategies. This will help you determine what works and what doesn't, the key here is to make your non-profit as relevant as possible to your target audience. Creating meaningful relationships with supporters, donors, and partners should help you sustain your relevance. Always keep in mind that it’s not the number of donations alone that will sustain your non-profit but how you maximize the funds for your cause.
Assuming the role of a small business owner will definitely help you run your non-profit organisation. It will enable you to create a seamless procedure to run your operations. A feasible and sound business plan keeps your goals in place. Remember that a non-profit organisation should not only increase donors and supporters, but realize its cause and produce substantial results.