If your business isn't mobile chances are your prospective customers don't know you exist at all. In a study by Borrell Associates of over a thousand small-business owners, 72% plan to increase their mobile ad budget this year and 65% will increase their budget by as much as 30%. What does this suggest? It means that more small business owners and local marketers are realizing that mobile marketing isn't simply a trend and has become an essential strategy to reach potential customers and increase ROI.
To give you an idea of how important local mobile search is to your business, consider these statistics:
- Mobile searches for restaurants led to a 90 percent conversion rate, with 64 percent visiting within an hour of the search.
- 74 percent of mobile users used their phones to get “real-time location-based information” directions, up from 55 percent the previous year, according to the Pew Research Center.
- Mobile search will generate 27.8 billion more queries than desktop search by 2015.
Even Google and Facebook are allocating their revenues to enhance their services, which makes it more evident that mobile marketing and mobile ecommerce is becoming a norm and is now a crucial factor in entire path to purchase process. As a business owner, how can you leverage mobile to your advantage? Here are some simple tips to get your started:
1. Establish Native Mobile Ads
The most-used buzzword at the moment in digital marketing is “Native Advertising.” It's a type of advertising that displays relevant ads to related websites or portals. This helps in capturing your target market and driving them to your website. For instance, a carwash outlet banner ad can appear on an auto dealer website and vice versa. The native advertising approach complements both businesses, and by partnering with relevant blogs, news sites, or complementary product websites, you can easily capture target customers while creating low-cost ads.
2. Find a Mobile Advertiser
If you're having a difficult time in planning your native advertising strategy, the best alternative would be partnering with a mobile display advertising partner like Mojia and Jumptap. The hosting is handled by the mobile advertising partner which is low-cost as well. Mobile advertising partners enhance your mobile presence and ensure that your ad covers a broader target audience on the Web. Contextual ads work like native ads by could offer a chance of higher click-through rates.
3. Create a Geolocation Ad
It's a no-brainer that location marketing complements mobile marketing and vice versa. One of the most-used mobile app, Foursquare, allows users to check in at your physical store that can be a restaurant, a car dealership, or a cafe. Whenever customers check in and share your location, it helps your business increase its online PR which makes people aware. Also, encouraging customers to leave a feedback after checking in creates opportunities to entice potential customers. So how does a Foursquare ad work? Foursquare ads are alot like Yelp reviews that helps in personalizing local searches for customers that are finding a particular product or specific service. A Foursquare ad unit only charges you when a potential customers take an action which is similar to Google's PPC program.
4. Apply a Local Keyword Approach
Native advertising is a terrific approach in acquiring leads and increasing conversion rates. However, if your budget is tight then you'd want to use local mobile searches as a means of organic advertising instead. As more potential customers use their mobile gadgets to find a review of a local service or business on Google Maps and Yelp, it's a must to create a content feedback strategy to increase your relevance in your industry. Always keep in mind to establish a mobile website with a responsive design before you initiate your local keyword strategy.