Sometimes, figuring out the right strategy for SEO can be a little confusing. But you can change this by shifting your perspective just a little. It all depends on the way you think about Google and search engine behavior.
SEO means you have to think about what Google, Yahoo, and Bing wants to see in your website. Think about how these major search engines actually function and index your site. More often than not, these search engines will want your site to be user friendly. The easier it is for your audience to use your website, the easier it will be for search crawlers to crawl your website as well. Think of them as your clients. There are some exceptions, but you can take this as the general rule. Here are some easy steps you can use as a checklist to make sure your on-page optimization runs smoothly.
Make Sure to Keep The Right Tags
It can be easy to sometimes forget naming each page of your site. Title tags and headers are also, sometimes, overlooked. But these can help your SEO immensely. Also, if you are tempted to use these spaces to ad blurbs or phrases that don’t contain your important keywords, stop. Don’t name your page that sells pipes as “plumbing paradise” or something like that.
Make Sure Your URLs are Clean
What does a clean URL look like? You’ll know it when you see it. For example, look at these two urls:
These are, of course, exaggerated just to make a point. And the point is: the longer the url and the more unusual characters it has (such as question marks, underscores, etc.), the harder it is to index properly. It is also not quite visually appealing.
Make Sure You Fill Up Appropriate Description
Your page description is not exactly going to have a direct SEO effect, but it has a big effect on traffic. Understand that your page will be explained on the search results page by what you write in your description field. Make sure to name what you are selling. Don’t go overboard selling it right away and risk being long-winded.
Make Sure Your Pages Link to Each Other
If your pages link to each other organically, it helps your audience navigate from one page to another faster. Make sure it only takes a couple of clicks. Otherwise, it will also take longer to crawl.
Make Sure to Have Your XML Map
Your site map is what helps guide search engines navigate or make sense of your website. It will show the logical architecture of your linking strategy. Just think: how can your guest (Google) find it’s way through your place if you don’t give it a map?
These may not cover each and every small detail of on-page optimization, but it is a great start. If you do not understand all the terms and concepts, or do not know where to start, it might be a better idea to consult a specialist. But if you are a budding SEO practitioner and you want to get on the fast track to optimizing your site, then this checklist should be a big help.