Ever wonder why you're not increasing conversion rates? Perhaps you're not connecting with potential prospects and current customers more. In order to engage with prospects and customers, you need to establish a mobile presence since most people are accessing the Internet using their mobile devices such as smartphones and tablets. Creating a mobile-friendly website or mobile apps isn't enough, you need to leverage on user engagement to increase product awareness and online PR. Over a half of US users own an iPad or a smartphone which use the top social media apps, the idea here isn't really capitalize on an app alone but to create an engagement strategy for your product and customers.

Here are 4 mobile apps that you can use to improve your mobile presence to increase lead generation and enhance user engagement:


1.) Establish an Instagram Following

In order to create a presence on mobile, you need to determine the reason why your business should be there in the first place. Mobile usage is all about being visual, this is why Facebook bought Instagram to cover their mobile strategies. As a business owner or local marketing consultant, you'd want to use Instagram to capture your target market. Instagram is easily one of the most popular mobile apps today. Arguably, it's the best social network on mobile since it provides users better visual stimulation compared to Facebook or Twitter. The key here is being instant because users can easily Like or Comment on every shared photo. With this in mind, you can easily increase user engagement while capturing potential leads and acquiring referrals.

A great Instagram page consists of high-quality photos and a great copy to complement visual engagement. If you're a local business, it's a must to share actual products found in your store. If you're a client-servicing business, sharing pictures of how you render service to customers is a great approach to get comments and inquiries.

Tip: You can integrate Instagram with your overall social media strategy. It can easily be connected with your Facebook page and Twitter feed. Just make sure to avoid spammed content and create a content plan for every social media page you are managing.


2. Increase Location Awareness Using Foursquare

Foursquare will definitely give your location marketing efforts a boost! The location-based app has now evolved from a “check in” app to a hub of reviews and recommendations. It works best with businesses with physical stores, but business owners should show how customers how to check in on their stores. A great approach would be posting a signage that carries an attention-grabbing Call-To-Action so it can easily be noticed by customers. A number of checkins will increase your referrals and potential leads once customers have been regularly checking in at your store.

Tip: Customers don't only check in on your store, they also give feedback and write reviews about your product, service, and their in-store experience. As a business owner, you have to take initiative to monitor these online feedbacks. If it's a positive feedback, be sure to thank them and ask them not to hesitate to return to your store. If it's a negative review, you need to reply immediately and address the issue. Negative feedbacks are always an opportunity if you know how to treat your customers right.


3.) Create an Relevant Content Plan for Facebook

Aside from Google Maps, Facebook is the number 2 most-used mobile app this year, it's a no-brainer since almost everyone would login on their Facebook pages before checking their emails. While Facebook mobile has been catching up and improved the user experience after acquiring Instagram, it's still a rigid area for local marketers and business owners to capitalize on. The desktop version still reigns supreme when it comes to native ads which can't score well on the mobile interface. Most businesses had to put up a mobile website in order to catch customers' attention.

Tip: Create a content plan for your target market that's also mobile-friendly. Ask questions and include calls to action to boost the amount of feedback you receive and therefore the amount of exposure your content gets. Use paid posts if necessary while you garner a following.


4.) Be a Winner on Twitter

Twitter is averaging 360 million tweets per day. Since then, in just one month, the average has already jumped by 60 million, and most of those are mobile. Sixty percent of Twitter users are on mobile, and those users are far more active than their desktop-using counterparts. Naturally, this indicates that social media marketers who use Twitter should try to optimize their campaigns for mobile. Here are three ways you can do that:

Tip: Use hashtags appropriately. Perhaps one of the worst things a Twitter user can see is someone’s tweet that’s packed to the brim with hashtags, often with more characters dedicated to the hashtags than to the actual content. Some people do this with the hope that one hashtag catches on, but it ends up being annoying and leaving little room for retweets.