It's a always challenge to launch a website, right? Whether you're an entrepreneur or a digital marketer helping out local businesses to jumpstart their digital marketing strategies, creating their website is top priority. As the Internet becomes more social and mobile, (not to mention a plethora of Google algorithm changes every month!) there are a number of factors that are easily overlooked and ignored. A broken link or a misspelled term can lead to a chain of flaw that could hamper a website's functionality.

Aside from these common overlooked factors in website development, some instances could occur as well. What about not testing data capture forms that can improve your lead generation efforts? Or, if you forgot to set up site redirects which drives visitors to a “page not found” site! This is where the value of creating a checklist to ascertain that every area and aspect of your website functions that way it should be.

Here are 5 areas where you need to determine what works and what doesn't before launching a website:

1.) Content

Content is always key in terms of talking to potential leads so you can turn them into customers. The approach should be simple – make sure that everything works accordingly. If you need first time visitors to know more about your product, then give them free downloadable content, but wait, it's better to make the approach date-driven which means make them fill up a form. That's how you turn a visitor into a lead!

Helpful tips:

  • Formatting of paragraphs, headers, and lists should be correct.
  • Copywriting should be proofread before using it on a page.
  • Ensure that company contact details are easily found.
  • Every downloadable content like ebooks and white papers should work upon downloading.
  • Graphics and videos should have correct formatting.
  • 2.) Functionality

    Content complements functionality and vice versa. It's a must to conduct quality assurance of your website's functions. Social media integration, CRM, and lead generation forms should work smoothly without glitches in your website.

    Helpful tips:

  • Ensure that all forms are being submitted to the correct email.
  • Social media button direct customers to the right social media account.
  • Internal links and external links are working properly.
  • Feeds should work properly.
  • 404 Redirect pages are in place.
  • 3.) SEO

    Make sure that you alot some time to ascertain that your website's SEO will augment every page in terms of search quality. Content hierarchy, site architecture, meta data, these factors should be carefully tested and assessed.

    Helpful tips:

  • Correct grammar and spelling are correct in all metadata
  • Metadata is properly placed for RSS content feed
  • Metadata is properly placed for social media sharing
  • Alt tags should be included in images
  • Pages should have unique page titles and meta descriptions
  • 4.) Analytics

    We need to measure the performance of a website in order to determine what works and what doesn't in our web development strategy. It's a must to set up your website to enable analytics and web data report. Every metric you set determines which areas you need to make improvements on.

    Helpful tips:

  • Google Analytics and Google AdWords are properly synced
  • Goals and funnels are created in your analytics software
  • Web analytics codes should be inserted on the website
  • Google Webmaster tools are in place