As marketers, one of the few challenges that we encounter is how to reach target customers. It brings us to the question “where they are?” which will lead us into creating tailor-fit strategies to cover that target market. Customers are found in social networks, and of course, on mobile devices. With mobile internet usage increasing, it's a no-brainer to optimize your website or a client's website for mobile in order to increase sales and lead generation.

 According to Business2Community 2014, more than 60% of adults owning a smartphone and more than half of consumers say they won't return to a website if it doesn't look good on mobile. With this in mind, it's not really an issue of creating a mobile website, it's about how you present your mobile website's function and value to entice potential customers.

Here's how you can get started:

1.) Determine What Content Your Visitors Need

Once they land on your mobile website, be prepared to give them your product/service info, contact details, and of course, how your product can help them. After that, make sure how they can purchase the product or avail of the service.

2.) Create a Decent User Experience

You need to make your website work right both on desktop and mobile. Always keep in mind that not all customers will check your website using their desktop. People are always on the go so you need to put a premium on a mobile responsive design as well. When you create a mobile website, be direct on what you want to show to customers.

3.) Mobile Affect Search Engine Rankings

Creating a mobile responsive website isn't a trend and plays an important role in SERPs. Mobile-specific web designs are acceptable to search engines, just be sure to elements like title tags are displaying properly for a user to easily navigate your site.

4.) Maximize Visual Functionality

Mobile screens are a bit smaller compared to desktops. You need to create an approach that will enable users to view them just as fine as viewing your site on desktop. Content like infographics and videos sends your message across so potential customers can learn more about your product or service.

5.) Internet Access Matters

Customers will expect the same connection speed of your mobile website to that of your desktop website. For instance, if they will download coupons or fill up a form, it's a challenge to do that on a slow wireless network. People might be accessing your mobile website while driving or drinking coffee at Starbucks so you need to make your mobile website adapt to varying connection speeds!