vanessahelps

Facebook has rolled out new changes for its ads platform. The campaign structure has changed and if your using Facebook ads to promote your business or you’re working a campaign for a client, it’s a must to familiarize yourself in order to create new strategies to achieve target ROI. A couple of changes will affect [...]

Sales marketing isn't rocket science but needs to have a systematic approach if you want to increase ROI and improve lead generation for your business. There should be a seamless process where you can acquire leads and transform them into actual buyers. The path to purchase is always an opportunity to sell something. However, there [...]

If someone downloads a white paper from your mobile website, do you consider it as a conversion? When a potential customer downloads free content or subscribe to your newsletter, it's not a conversion yet. However, you can use that to track if that potential lead will turn into a conversion. But what exactly is a [...]

As marketers and business owners, we all want to create strategies that can entice potential customers to take a look at our product or service. It's both a challenge and an opportunity to get leads and turn them into actual customers. The first thing to do is to get their attention using a CTA or [...]

One of the reasons why marketers and small business owners use digital tools is to jumpstart the path to purchase for potential customers. Email marketing is one of those old reliables that gets the job done. Creating an email list and writing blog articles are two ways that can work in synergy for customers to [...]

As marketers, one of the few challenges that we encounter is how to reach target customers. It brings us to the question "where they are?" which will lead us into creating tailor-fit strategies to cover that target market. Customers are found in social networks, and of course, on mobile devices. With mobile internet usage increasing, [...]

Pay Per Click marketing used to be one of the widely-used online marketing strategies around. With the help of search engines, small businesses, private organisations, and nonprofits have tried increasing conversation rates using PPC strategies. However, as the Internet becomes more social, PPC marketing has experienced a sudden plummet. Social advertising and content marketing have [...]

The Internet is now more social nowadays. While SEO is still the old reliable, social media strategy is becoming a crucial component in lead generation strategies. People are now more likely to buy a product or to avail a service if their friends recommend it to them. Social signals are factors that can significantly improve [...]

Everyone wants to succeed and in order to attain our goals we need to motivate and inspire ourselves. Motivation comes from a number of sources, but being inspired? It's not everyday you get to be inspired. No matter how motivated you are to accomplish something, quality of your work could be affected if you're not [...]