Mobile is now the holy grail of marketing, businesses and marketers are now realizing the value and impact mobile marketing can give to their digital marketing initiatives. Having a desktop website isn't enough to generate leads or reach prospects, mobile has also become a means for non-profit organisations to reach their target audience and entice [...]
A lot of people will create a LinkedIn page because they're looking for a job. Most marketers will use LinkedIn just for the sake of having a presence there or just to connect with their current networks. Smart marketers know that LinkedIn is more than a social network for professionals. A smart marketer knows that [...]
Seth Godin emphasized in one of his books that small is the new big. Small businesses can make tremendous impact using social media just like big brands do. It all starts by creating branded content that target customers can appreciate and share on their networks. If people like the content you're sharing, it's a linchpin [...]
The penguins and pandas have changed the way how search engine marketing works. It's already a norm that Google rolls out a new algorithm update that's named after an animal. The thing is, every animal-named algorithm isn't about to become anyone's pet. Google is very clear and straightforward in terms of what is acceptable and [...]
Coming up with fresh and original content can be a challenge for most marketers. This is why if you want to make the most out of it, you need to think of your content as an investment as well. It transforms the challenge of creating original content into an opportunity for delivering traffic and ROI. [...]
Are non-profit organisations created just for the sake of fundraising? It's no different from small business owners trying to make a profit by selling a useful product or service to target customers. Like small businesses and global brands, non-profits are striving to convey their brand story to their target audience in order to justify their [...]
A successful non-profit organization doesn't only depend on fundraising strategies and stewardship. While it's a noble intention to initiate fundraising campaigns in order to provide financial support to their cause, non-profits are always facing the challenge of handling areas like marketing, internal communication, and supporter satisfaction. As a non-profit, you need to think beyond mere [...]
Are you ready to climb the ladder to success? All of us want to reach our goals and accomplish feats that we can be proud of. Whether you're trying to get a promotion or attain a vocational degree, our to-do list can pressure us whenever we are overwhelmed with tons of work. Working hard to [...]
As the Internet becomes more social, people are now more after content like never before. People will log in on their social accounts to check their newsfeed. If you're a seasoned marketer then you already know that maintaining a blog is an essential marketing tool. Whether it’s your personal blog or putting up a blog [...]
Whether you’re an entrepreneur trying to promote a product or a marketer helping small businesses gain a digital edge, it all starts by creating an effective and function-driven website, right? While making a website for a client or for your business can be considered hassle-free, generating traffic to a website is another story. We all [...]