With the new penguin update that recently came out, every website owner and SEO got a bit tense, as is what happens every time Google does these things. The most recent is the Penguin 2.1 that came out a few days ago and it is going to dish out new penalties.

All website owners in general will need to be weary of penalties. It really pays to be able to avoid getting penalties in the first place. So how exactly do we do that? Here are some great steps in order to answer the burning question in everyone’s mind after this Google Algorithm update (and after every Google Algorithm update for that matter):

Dodging Penguin Penalties

It has been found that contrary to what you would normally think, spammy sites are not getting targeted by penalties automatically. These kinds of trashy sites are most likely to get manual penalties though. So what’s going on with Google then? Why program your crawler army to not target the spammy sites the hardest? Well, it has been hypothesized by many search engine optimization experts that it has something to do with how Google can earn through AdWords. Spammy sites are not likely owned by people who will want to buy AdWord space.


So, this is probably why small business owned websites are the ones who will most likely get caught in the crossfire of automatic penguin penalties. They are, after all, the ones who will most likely make Google richer by paying for AdWords. Now, what you want to do to doge the major brunt of penguin effects is to get links from trusted sites. Let me repeat that, I said trusted sites, not popular sites. This means that you will get more protection if you have links from trusted .gov, .edu, websites. You get the picture. Gain more high quality links and you will be sure to avoid those penalties even further.

But, if you encounter bad luck and can’t avoid getting into the penguin crossfire, then there are still things you can do. The first and most principle step of course, is to get rid of those negative links or to “disavow” them. This process can be tedious. But as an SEO expert, you probably are already expecting that. Also, another thing to take note of is that any SERPs changes will take long to see. You will only see real results after the next refresh of the Penguin algorithm.

How These Insights Came About

So that is the gist of it. That’s the word around the SEO buzz sphere about getting out of the way of the damn pesky Penguin. Avoiding penalties is, after all, a whole lot better than trying to fix them after the fact. When the 2.1 Penguin came out, SEO companies like Virante came out with various projects to find out just how the Penguin ticks and how it affects websites. These are the key insights from those projects. But sadly, there is no fast and easy way to avoiding it. Website owners will always have to be on the lookout for these things.

If you have your own insights, we’d love to hear it. Hit us up with your comments.