Sales marketing isn't rocket science but needs to have a systematic approach if you want to increase ROI and improve lead generation for your business. There should be a seamless process where you can acquire leads and transform them into actual buyers. The path to purchase is always an opportunity to sell something.
However, there would be times that you can't make a person buy your product at first glance. Not all people have the similar mindset when it comes to purchasing something. The same goes on how a sales approach can vary feedbacks you'll get from potential customers.
Here's an infographic from Refresh where they present a five-step process wherein closing sales should require you getting data to determine if a strategy is effective and results-driven: