We used to have a barbecue cookout during the weekends, only relatives and close friends drop by to check out what we're grilling. Once in awhile, some neighbors join us, after all it's a good idea to get acquainted with people in your neighborhood. And as you chat with these neighbors, they might refer you to a business or two in your area. As a marketing consultant, it's a simple yet effective means of generating a lead. But once they refer you to a business owner, they would check your Facebook page or website online before they contact you.
But how would you sell your services when you don't have a blog?
While you may invest in a great website and a decent mobile site with responsive design, it's a must to establish your personal voice using a blog. Some potential customers would read blog posts rather than download white papers or case studies, people want instant content and a blog makes that possible!
1.) Keyword Research
Check out the old reliable Google Keyword Popularity Tool, and take some time in assessing which keywords will drive substantial traffic for your website via your blog. Assuming that a “popular” set of keywords will work isn't good, you have to research keywords that are relevant to your product/service, local marketing, and blog topics. If you're a consultant servicing local businesses, it's a must to localize your keywords such as “GA automotive dealer” or “automotive dealer in Atlanta” so you can cover targeted readers.
2.) Connect your Blog URL to your Social Pages
Social search isn't a buzzword at all, most users log in on their Facebook, Twitter, or even YouTube accounts for content. While you can tweet or share a new blog post, it's a good practice to include your blog URL on your contact info. This will also be a means to for people to contact you or refer you to their network. Keep in mind that when readers share your blog entries, search engines will acknowledge your authority and the quality of your blog content.
3.) Pick a Primary Keyword
Choose one keyword to rule them all! If you're an internet marketing consultant in Atlanta, consider putting a keyword like “internet consultant GA” on your permalink. Set the name of the page URL including the primary keyword: settings> permalinks> post name). Then, simply use the default text for the “SEO title” field at the bottom of the page (which is your title plus the name of your blog), and copy the first sentence of the post into the “Meta Description” field. Don't forget to put the keyword on the set of Meta Keywords.
4.) Give your Blog a Genuine Voice
Aside from tons of Panda updates last year, Google also launched the little-known AuthorRank function which enhances SEO for marketers and business owners who create original and quality content. It suggests relevance, trust, and originality are three key aspects for a blog article to be shared. While you can talk about yourself, your business, and industry trends, it's a must that you talk like a real person! A rigid blog article won't be shared if you can't tickle your readers' fancy, always keep in mind that a blog is your podium for your voice to be heard.