You’ve all seen those formulaic clickbait headlines that can get pretty old pretty fast. But they do get results. They get A LOT of clicks. So are you someone willing to employ clickbait tactics on your posts just so you can get more clicks? Or are you someone who hates this tactic? In truth, a lot of us are already sick of most clickbait headlines (even though I personally and guiltily click on those top ten lists from time to time). But there can be a lot to learn from their success. Also, there is a way to employ their principles without being too formulaic or cheesy. Here we’ve outlined some of the best lessons to be learned that anyone can use for curating Facebook posts or tweets that make people want to click through.
Action words can be more descriptive than you think. It also depends on your word choice. Verbs can really grab your reader’s attention. (sped, exploded, bumped, crushed, housed etc.)
Put All the Best Stuff in First
As much as possible it’s always a good idea to put the most interesting things in your headline. That’s obvious. But you also want to consider how you write your headline or your content curation. Always mention the most important things first. Always try to use the most interesting keywords first. Example: “Anderson Cooper Confronted A Homophobic Politician With Facts.” is better than “A Homophobic Politician Was Confronted With Facts By Anderson Cooper.”
You don’t want to alienate your audience by using a formal tone. This happens more often than you think. Brand owners who do not have enough social media management training sometimes curate their posts with a too professional tone. They don’t even realize it. It does not matter what brand you have. It should always be presented in a conversational tone. Don’t forget that the “social” in social media actually means you have to be sociable.
You have to be as specific as possible. And you don’t have to use too much adjectives either. If you are writing about a story, use specific nouns. Instead of “guy”, use “bachelor” if that is relevant to the story. Instead of woman who was trapped in an elevator, write “nurse” if that gives more insight to the story. However, there is a caveat for this rule. You also have to know which information to hold out so that your audience would still be curious enough to click.
Give Out a Golden Nugget
Don’t keep them guessing about everything. If you are tweeting an article that is a list of top ten tips, give them one tip that would really be useful to them. You are giving out something of value, and this would also tell them that there might be more gold in the article itself.
– Don’t say something that the article does not really deliver. It may get you clicks in the short game, but after a while, you will piss off your audience and they will no longer trust you.
– Don’t post about too many off-topic or off-niche things that you find in the net. Sure it can be tempting to share that incredibly funny video you saw on 9Gag once in a while. And if it’s tasteful enough and does not affect your brand, you could actually do that. But if you do that more than once a month, you will start creating the wrong impression. Worse, you might attract the wrong audience, which undermines the use of your social media page in the first place.