Facebook contests have been proven to be a powerful too. But setting up a contest in Facebook can be tricky and it can actually be bad for your business if done incorrectly. Most contests usually post a graphic telling people to share or like the page so that they can be eligible for a cash prize. Well, there are certain things you have to know first before you start:
– Make sure you give out prices that amount collectively to a decent number. A good contest should have prices that add up to at least a thousand dollars or more. Sounds too steep? Don’t worry, we have a great solution for that. But before we tell you about it, we have to stress that having a good amount is important. You don’t want to make your brand look cheap. You might as well not have a contest at all if you don’t feel like shelling out.
– Facebook will not allow contests if it is not within outside applications. You might think there is a go around, but if you even try as much as tell your fans to like your post for a chance to win a can of cat food, there is a chance that your account could get suspended. This is will prove to be a very bad thing for your brand and recovering from something like that is costly. It’s not worth the risk. Invest on the contest app instead.
– If you do not have email marketing plans, your Facebook contest is almost as good as nothing. Contests are not only a great way to increase engagement and likes to your page, it is also a great way to get emails. Without this, an email marketing arm therefore, you will have little to leverage.
How to Get Prizes For Your Facebook Contest For Free
Solicit for donations from companies that are related to your brand in any way. This is a very good and effective way to get prizes for free. Companies actually do love giving away prices especially if they have new products. This is a very inexpensive way for them to market their brand and product. Some brick and mortar businesses will not have social media or digital campaigns so you will essentially be helping their brand by getting their name and products in.
Just tell them how many people your contest will likely reach. As long as they are interested in your audience, and they most likely will be, they will bite. Also, as another tip, have them ship their giveaways directly to the winner. It will be a waste of money for you to have them ship it to you just so you can ship it again to the winner. Just give them the address of the winner once the contest is done. You will be surprised how much money you will save and how many prices you will be able to collect this way.
Again, keep in mind that Facebook is a very powerful tool and contests are not something to take lightly. Get it right and you will have a very powerful marketing campaign out of it.