If your Facebook fans are not liking, sharing, or commenting on your posts, you have a big problem. Engagement is not only the end result that measures a page’s worth, it is also the starting catalyst that gives you more visibility. With that, here are some new tips on how to get your Facebook page more engagement friendly.
1.) Experiment with Photo Posts
Photos are what separate Facebook from other social media. Take advantage of it. There are various ways of uploading and publishing images. You can format how uploaded pictures show up. The trick is to pay more attention and to experiment. By experiment, I mean in the scientific sense: hypothesize a certain format that you think might be exciting to fans and see the reaction. Record it and do other ways until you get desired engagement. Some pages have fans that respond to group of images uploaded at a time, others like one photo at a time. The possibilities are many so experiment away.
2.) Competitive Intelligence
Facebook can show you how brands can out maneuver each other in small clever ways. For example, Krispy Kreme announced that they are recognizing November as a pumpkin spice month (a trend among coffeshops, bakeries, etc). Then after that, Dunkin Donuts made a new campaign called National Pumpkin Day which received a lot more attention from the fans. See how a small tweak and a bit more wit will make such a huge difference. What’s good about this is that you can use underdeveloped campaigns from competitors and make it better.
3.) Figure Out What Time Your Audience Are Awake
This one is a no-brainer. What social media manager or administrator will not have thought of this one right? But the thing is, most only assume or guess the time their audiences are awake. Others base it on a general rule. While these ways may be a good place to start, you should update or revise your posting strategy after a time. In fact, it may be best to do it from time to time. What you need to do is simply look at your Facebook insights regulary and adjust accordingly. No brainer indeed but incredibly important.
4.) Optimize For Facebook Tags
When you optimize your posts through the use of Facebook or social media tags, the blog posts you optimize get a much higher fighting chance in search results. And obviously, this will help increase your fan engagement. When your readers for example, share your posts through their Facebook, you will have to be certain that you will have control. And you can do this through the proper metadata placed on your page. The best tag tips to include out there are: type of object, image, title, and canon URL. Be sure though that you have an image that is at least 200 x 200 pixels since this is required.
These tips should give you some leverage. We will be thinking up of more and more so that you can have higher and higher chances of getting active and excited fans. You could also share with us any of your own ideas. And remember, engagement is not king, content is king.