There are many naysayers announcing that the days of link building is over. In fact, there are many saying SEO is dead. Google has become so focused on any emergent form of web spam that it has created the most powerful search engine in the world (which truly delivers quality website results). In case any of us has forgotten: Google has not changed is ways and this is the very reason why they are the rulers of the Internet.

SEO companies have all lost money trying to provide quick ranking schemes for emergent websites in a post-Panda/Penguin world. The past practices have been about providing websites the cheapest ways to get on top of search results. And many of those link-building practices disregard the most important factor that the company needs: real marketing efforts beyond Google SERPs ranking benefits. What common principles do these “Link building Dont’s” all have in common?

Spamming Blog Comments and Threads

Whether you use bots to create automatic generic comments and try to include lines, or perhaps you do these manually using cheap outsourced services, this will never be a good idea. First of all, good blogs and forums are heavily moderated. Secondly, Google can recognize spammy comments that have no connection to the topic. And in general, forum and blog comment links are no longer going to give your site that much juice anyway.

Creating Links in Websites Designed to Specifically Attract SEO Links

Article marketing was easy. Tons of article marketing sites existed solely for SEO writers. And this also reflected on their quality. Link directories also have the same principle. Any site that used to succeed this way has now been flushed in the toilet. Even creating your own domain or blog just for the express purpose of linking to a site can be dangerous for your money site.

Using Exact Match Keywords

As many of us found out a while back, Google will brand your site if you have links using your keyword as an anchor text. To be honest, it seldom or never looks organic. If you are a person reading a comment with anchor text keywords, you will immediately know that you are dealing with an SEO person if you see forced anchor texts. The only time it becomes organic is when it is used the right way in informative articles, but even then, if you use it more than once, you are already looking spammy. So our advice is to not even think about it. Just do what feels right. In fact, it’s not necessary to use anchor texts at all at this day and age.

The Moment You Create a Link for The Wrong Reasons

Essentially, the moment you create a link just because you know this will be good for your SEO, you are already in danger of creating spam.

The Moment That You Create A Link That Most Likely Isn’t Going to Be Clicked

This is another principle you can easily use as a personal litmus test. Back of for a second before posting that link and ask yourself: “am I going to click on this if I see it?” If the answer is no, then you are being spammy.

Yes, link building, as we once knew it, is dead. What you should really on are real marketing efforts. Content marketing is the new buzz phrase. If you focus on something with real value and quality for an audience, then you will naturally get links and PR at the same time.